Während des Livestreams der Baristaweltmeisterschaften konnte man so manch nette Tweets zu einem der Hauptsponsoren der WBC lesen:
Die einen waren ziemlich polemisch:socialbarista
#Nespresso @ World Barista Championship? Find the failure! #WBC2011
caffecataldi
How to loose credibility : Add Nespresso as a sponsor :/ #WBC2011
SixEightKafe
Great job by Nespresso over this competition for allowing everyone to hold them in contempt #WBC2011
kjetilkaland
Nespresso-banner at the #WBC2011, WTF?
...andere hatten ihren Spass:theposhbarista
No one has pulled out a Nespresso capsule yet. I'm thoroughly disappointed. #WBC2011
Flibster
#WBC2011 Will the winner get a top of the line nespresso machine as a prize?
...und wieder andere riefen zur Ruhe auf:jasondominy
Barista friends, remember, the WBC is not about Nespresso, it's about hard work from all the champs from around the world. #wbc2011
mmazour
I'm seeing a lot of #WBC2011 commentary ragging on Nespresso for daring to be a sponsor, but IMO it's not really deserved.
Am Ende wurde es den Betreibern des Twitter-Chats wohl zu bunt:aldocoffee
Looks like the #WBC2011 mods didn't like the Nespresso conversation - they took the chat offline.
Ich trink meinen Espresso natürlich weiterhin aus dem Siebträger 
Johannes
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