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Demoka aufgekauft was nun`?
Hi!!
Nach einer letzten Meldung von Demoka selbst, da ich eine Frage hatte an Support von Ersatzteilen für meine 203....kam folgende Antwort:
Die Frage ist was ich davon halten soll, dann werden wohl keine Demoka mehr produziert........stellt sich weiter die Frage....ob man überhaupt noch eine Demoka kaufen soll......wenn man dann keinen Support mehr erhaltet etc.....keine Ersatzteile......
Da kann wohl dann der Händler wo man die Maschine kauft auch nichts mehr machen.
Dieses Mail stammt vom September.
Danach eine email an Demoka direkt wer den nun noch Maschinen und Mühlen verkauft blieb unbeantwortet..........sind wohl schon weg.........
weiss jemand was dazu?........und was soll man sonst kaufne für mühlen anstatt demoka......war immer zufrieden.............mmmm
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I would like to inform you that we have suffered some changes in the company and now we are not MOKA EXPRÉS.
As you know, we are living a general financial crisis in our country. A lot of companies with a long trajectory have closed and have seen how it has been really impossible to overcome this situation (most of them of little-medium dimensions).
By the other hand, about our particular situation, we have been also affected for this general situation. The national sales, until now the first activity for Moka Exprés, have decreased due to the crisis and considering that our product is not a "first price product" we have suffered the consequences because the production costs are still high and the sales haven´t been the expected ones. We have also had to fight about the "Nespresso" phenomenon that has influenced in a negative way in our sales because they have directly "attacked" to the public that could buy our products.
The export situation is totally different. Last year was a good year and it was inside the normal export sales, even keeping the same level than in 2007 considering also that the European economic situation (our main market) is also affected (although in a different level than in Spain) and thanks to this we haven´t suffered so much the consequences.
Our main assets were our brand names, and several companies were interested. After a long process, one of them, succeed in getting the advanced awarding of them. We have arrived to an agreement with a company very well introduced in the coffee sector. This company is DOSPAIMA, S.L (he is the exclusive importer of Jura, Valera and other brands in Spain). This will be an impulse for the brand reinforcing its weak points. This operation will be positive for the brand and for our customers because this company will continue working as until now keeping the same quality level. There are changes in the company structure but in general terms the actual bases will be respected. In these moments, the little-medium companies have to look for option for competing against the big companies and for that the fusions, adquisitions, and alliances are necessary. At the moment, most of the production will be the same. In this case, now, the exploiter of the brand is the Company:
DOSPAIMA, S.L.
Polígono Industrial Sota El Molí
C/ Telegraf, s/n, naves 3-4
08160 Montmeló (Barcelona)
VAT NUMBER: ES-B63810295
Phone +34 935 687 202
Fax +34 935 687 201
(central officces)
Thank you very much for your interest.
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cheers
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